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Events Run on Details. Ava Remembers All of Them.
A planner's value is invisible until it isn't: the florist confirmed, the final count sent, the rental drop-off moved when the venue changed load-in times, the balance collected before the wedding — not after. One dropped detail in a hundred is the one everyone remembers. Which is why planners carry the whole event in their heads, at 2am, for months.
Ava Ledger is a second head. She holds the payment schedule for every booking, the thread with every vendor, the task list for every event, and the budget behind it all — and she reminds you (and everyone else) at exactly the right time. You bring the taste and the calm-under-fire; Ava carries the checklist.
Payments that respect the event date
Deposit at booking, a progress payment when planning kicks in, final balance due two weeks out — Ava structures each client's schedule, sends card-payable invoices on cue, and escalates gently if anything is unpaid as the date approaches. No planner should be reconciling an unpaid balance during setup week.
Vendor wrangling, systematized
Every event is a temporary company of caterers, florists, DJs, rentals, and venues — coordinated entirely through email. Ava's unified inbox keeps each vendor thread attached to its event, drafts the follow-ups ("confirming Saturday's 10am delivery?"), and flags the vendor who hasn't replied about the linens with three weeks to go. Silence is a risk; Ava doesn't allow it.
Budgets per event, not per year
Tag every expense to its event — rentals, signage, assistant hours, the emergency-kit run, mileage to tastings and walkthroughs (GPS-logged at the IRS rate) — and see what each celebration actually earned you. Over a season, that per-event margin view shows which event types deserve more of your calendar and which quietly underpay you. Year-end taxes inherit categorized books instead of a shoebox of receipts, and your CPA gets one-click read-only access.
Booked solid, on purpose
When "are you available October 18th?" lands in your inbox, Ava flags it, scores it, and drafts the reply while the couple is still browsing other planners. Campaigns to your past-client list — anniversary notes, corporate holiday-party outreach in September — keep next season filling itself. Planners who also shoot or style events can compare the photographers page; growing firms, the small business page. Everything is in one flat plan.
Flawless events. Fewer 2am checklists.
7 days free. $69/month for your first 3 months, then $99/month — everything included.
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Frequently asked questions
Can I schedule payments around an event date?
Yes. Structure a booking as deposit, progress payments, and a final balance due before the event — Ava sends each card-payable invoice on cue and chases anything outstanding well before the big day.
How does Ava help with vendor coordination?
All your caterer, florist, venue, and rental threads live in one AI-assisted inbox. Ava drafts follow-ups on quotes and confirmations and flags any vendor who's gone quiet close to an event.
Can I track a budget per event?
Yes. Tag expenses to each event as they happen — rentals, supplies, assistant hours, mileage to venues — and see actual margin per event, not just a year-end blur.
Will Ava remind me about the small details?
That's her favorite job. Task lists and smart reminders cover final counts, vendor confirmations, timeline deliveries, and every "don't forget" — surfaced in a morning briefing per event.
Does it help me book more events?
Yes. New inquiries are detected and scored instantly with a drafted reply, and past-client campaigns (anniversaries, corporate holiday parties) go out with open and click tracking.