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The AI Business Assistant for Personal Trainers & Coaches
You count reps for a living, but who's counting the sessions left on Maria's 10-pack? Or the floor fees you paid the gym this quarter? Or the number of clients who quietly stopped booking after summer? Training is a body-and-people job with a bookkeeping problem attached — packages, per-session payments, cancellations, floor fees, certifications — and most trainers manage it in a notes app at 5:30am between clients.
Ava Ledger is the business half of your coaching practice. She invoices packages, tracks sessions used against sessions sold, reminds clients before every booking, keeps your program notes with each client's history, and files your expenses into real tax categories — so the trainer who's excellent at showing up for clients finally has something showing up for them.
Packages that track themselves
Sell a 10-pack by card and Ava keeps score: eight used, two left, renewal nudge drafted before the last one burns. Per-session clients get invoiced in a sentence; monthly clients can run on recurring billing. No more mental math about who's paid through what — and no more awkward "actually, I think that pack ended last month" conversations.
The 6am no-show fix
Every trainer knows the specific pain of a dawn slot going empty. Automatic session reminders cut late cancels, and when someone does drop, you see the gap and can offer it to your waitlist with one drafted message. Sessions sync to Google Calendar, and your morning briefing lists the day's clients, unpaid invoices, and anyone due for a check-in.
Coach's eye, on paper
Squat progression, the shoulder to program around, goal weight history, what finally got them consistent — Ava keeps progress and program notes on each client's record, so every session starts informed and clients feel like their coach remembers everything. (Because now you do.)
Self-employment, minus the tax anxiety
Gym floor fees, certifications and CEUs, liability insurance, bands and bells, miles to house calls and park sessions — deductible, categorized, done. As a 1099 trainer you owe self-employment tax and likely quarterly estimates; Ava keeps a running number and a Schedule C-ready report. The broader 1099 picture lives on the independent contractors page, coaches with a consulting flavor can compare the consultants & coaches page, and it's all in one flat plan.
Train the clients. Ava trains the books.
7 days free. $69/month for your first 3 months, then $99/month — everything included.
Get Started FreeSet up between sessions. Cancel anytime in one click.
Frequently asked questions
Can I sell and track session packages?
Yes. Invoice a 10-pack by card, then log sessions against it as they're used — you and the client always know exactly how many remain, and renewal nudges go out before the pack runs dry.
Do client reminders reduce late cancels?
Significantly. Automatic reminders before each session are the simplest fix for 6am no-shows, and Ava sends them for every booking without you lifting a finger.
What can personal trainers write off?
Commonly: gym floor fees or rent, certifications and CEUs, liability insurance, training equipment, music and programming apps, and miles driven to clients' homes or parks. Ava categorizes each automatically.
I train at a gym as a 1099 contractor. Does this apply to me?
Yes — that's exactly who Ava serves. You're self-employed: Schedule C, self-employment tax, quarterly estimates. Ava tracks your income and deductions all year so filing is a report, not a reconstruction.
Can Ava help me fill empty time slots?
Yes. Email campaigns to past and current clients — a summer small-group offer, a lapsed-client comeback deal — are drafted by Ava and tracked for opens and clicks.